微信小程序商城毕业设计（微信小程序客户端毕业设计）
摘 要
购物商城系统是保证以购物商城为基础的网上交易实现的体系。市场交易是由参与交易双方在平等、自由、互利的基础上进行的基于价值的交换。网上交易同样遵循上述原则。作为交易中两个有机组成部分，一是交易双方信息沟通，二是双方进行等价交换。在网上交易，其信息沟通是通过数字化的信息沟通渠道而实现的，一个首要条件是交易双方必须拥有相应信息技术工具，才有可能利用基于信息技术的沟通渠道进行沟通。同时要保证能通过Internet进行交易，必须要求企业、组织和消费者连接到Internet，否则无法利用Internet进行交易。在网上进行交易，交易双方在空间上是分离的，为保证交易双方进行等价交换，必须提供相应货物配送手段和支付结算手段。货物配送仍然依赖传统物流渠道，对于支付结算既可以利用传统手段，也可以利用先进的网上支付手段。此外，为保证企业、组织和消费者能够利用数字化沟通渠道，保证交易顺利进行的配送和支付，需要由专门提供这方面服务的中间商参与，即购物商城服务商。
本文梳理了在移动互联网环境下网络营销的特点、现状以及微信带来的影响，介绍了当前微信公共平台的各种功能，阐述了利用微信小程序搭建商城客户端的设计思路，并提出了相应的技术解决方案。在微信小程序的开发模式下，采用了Javascript，HTML，CSS，Node.js等编程语言实现了商城客户端，并满足了商家在微信平台上营销的基本需求。
关键词：微信，小程序，移动互联网，商城客户端
Abstract
Shopping malls system is a system to ensure the realization of online transactions based on shopping malls. Market trading is a value-based exchange between the participating parties on the basis of equality, freedom and mutual benefit. Online trading also follows the above-mentioned principles. As two organic components of the transaction, one is the exchange of information between the two parties, and the other is the exchange of equal value between the two sides. In online transactions, the information communication is realized through the digital information communication channel. One of the first conditions is that the two parties must have the corresponding information technology tools in order to make use of the communication channels based on the information technology. At the same time, make sure you can get through the Int. Ernet transactions must require enterprises, organizations and consumers to connect to Internet, or Internet cannot be used for transactions. It is necessary to provide the corresponding means of goods distribution and payment and settlement in order to ensure the exchange of equal value between the two parties in order to trade on the Internet and the two sides are separated from each other in space. Distribution of goods still depends on traditional logistics channels. Payment and settlement can be paid by either traditional means or advanced online payment means. In addition, in order to ensure that businesses, organizations and consumers can take advantage of digital communication channels to ensure the smooth delivery and payment of transactions, it is required that the The middleman who provides this kind of service specially participates, namely the shopping mall service provider.
This article combs the characteristics, the present situation and the influence of WeChat on the network marketing under the mobile Internet environment, introduces the various functions of the current WeChat public platform, and expounds the design idea of using WeChat Mini Program to build the client side of the mall. And put forward the corresponding technical solution. Under the development mode of WeChat Mini Program, the Mall client is realized by using Javascript,HTML,CSS,Node.js and other programming languages, and the basic marketing needs of the merchants on the WeChat platform are satisfied.
Key words: WeChat, Mini Programs, Mobile Internet, Mall client
目 录
摘 要 I
Abstract II
目 录 V
1 绪论 1
1.1研究背景 1
1.2研究课题和意义 2
1.3研究内容和论文结构 3
2 移动互联网环境下网络营销的现状分析 4
2.1移动互联网环境下网络营销的特点 4
2.2当前国内外移动互联网环境下网络营销的现状 7
2.3微信给移动互联网环境下网络营销带来的影响 8
3 微信小程序开发相关技术介绍 11
3.1微信小程序介绍 11
3.1.1微信介绍 11
3.1.2微信小程序简介 12
3.1.3微信小程序基本功能 13
3.1.4微信小程序高级功能 14
3.2微信小程序开发技术的介绍 15
3.2.1Node.js 15
3.2.2Javascript 15
3.2.3XML 16
3.2.4HTML5 17
4 基于微信小程序的商城客户端功能模块设计 18
4.1基于微信小程序的商城客户端需求分析 18
4.1.1平台用户的功能需求 18
4.1.2平台商家的功能需求 19
4.2基于微信小程序的商城客户端功能模块设计 20
5 基于微信小程序的商城客户端开发与实现 21
5.1基于微信小程序开发概述 21
5.1.1微信小程序开发模式的数据交互方式 21
5.1.2微信小程序开发模式的接口 22
5.2微信小程序消息接口简介 23
5.2.1消息推送 23
5.2.2消息回复 25
5.3基于微信小程序的商城客户端核心模块的实现 27
5.3.1基于Thinkjava框架开发 27
5.3.2代码目录结构 28
5.3.3自动回复需求的实现 29
5.3.4小程序管理功能 30
5.3.5微信用户中心 30
5.3.6关注欢迎语 30
5.3.7自定义回复 31
5.3.8智能聊天 34
5.3.9建议意见留言 34
5.3.10会员卡 36
5.3.11自定义菜单 41
5.3.12融合第三方功能扩展 44
6 基于微信小程序的商城客户端功能测试 47
6.1测试环境 47
6.2具体测试 47
6.3测试结果 49
7 总结与展望 50
7.1作品总结 50
7.2未来展望 50
致 谢 52
参考文献 53
该项目功能和数据库参考ecshop，服务端api基于Node.js+ThinkJS+MySQL，计划添加基于Vue.js的后台管理系统、PC版、Ｗap版。详细功能如下：
首页
分类首页、分类商品、新品首发、人气推荐商品页面
商品详情页面，包含加入购物车、收藏商品、商品评论功能
搜索功能
专题功能
品牌功能
完整的购物流程，商品的加入、编辑、删除、批量选择，收货地址的选择，下单支付
会员中心（订单、收藏、足迹、收货地址、意见反馈）
项目截图
