浅谈招贴设计的构成要素
摘 要
我所选的毕业设计题目为“2011毕业设计展形象设计”，在这个大的标题下以“只属于我们的2011”为主题来进行设计。通过对影视动漫专业的了解应用有关这个专业有关的元素将图形与文字的有效编排及色彩的应用,使其运用图形和文字的不同特点来达到设计作品的信息有效传递、视觉美观愉悦的效果。主要运用了招贴的中的图形设计、版式设计、色彩设计，用设计的联想与象征表现和设计的直接与虚构表现，以及招贴设计的比喻与对比衬托等表现形式来体现作品的主题。利用海报成为现代广告中使用最频繁、最广泛、最便利、最快捷和最经济等优点，使它成为良好的传播媒介，更好更快的让人们了解作品的主题及意义。同时也让人们了解现代海报设计的价值，现代招贴不仅具有传播价值还具极高的艺术欣赏性和收藏性。招贴设计的生命和灵魂在于创意，好的创意能恰到好处的点破主题、提供新颖的表现手法，引人入胜。
关键词：招贴，图形设计，文字设计，色彩设计
By Handbill Poster Notice Design Integrant Part
ABSTRACT
Graduation I chose the topic "Graduation Design Exhibition 2011, image design," in the heading to this big, "are our 2011" as the theme to the design. Through the understanding of the application of professional animation film about the profession by relevant graphics and text elements in the effective application of layout and color, graphics and text to use the different features of the design work to achieve effective communication, the effect of visual aesthetic pleasure . Use of posters in the main graphic design, layout design, color design, and symbolic associations with the design performance and design performance directly with the fiction, as well as poster design metaphor and contrast and other manifestations of foil to reflect the theme. The use of modern advertising posters used most frequently, the most extensive, most convenient, quickest and most economical, etc., make it a good media, better and faster so that people understand the theme and significance. Also let the people know the value of modern poster design, not only has the spread of modern poster is also a very high value and collection of art appreciation. The life and soul of the poster design is creative, a good idea to point out just the right theme and provide novel technique of expression, fascinating.
KEY WORDS: Posters, graphic design, text design, color design
目 录
前 言 1
第1章 招贴的定义、功能及设计类型 2
1.1 招贴的定义及社会文化功能 2
1.1.1招贴的定义 2
1.1.2招贴的功能和特征 2
1.1.3招贴的设计分类 2
第2章 招贴的构成 4
2.1 构成招贴的基本要素 4
2.1.1招贴的文字设计 4
2.1.2招贴的图形设计 5
2.1.3招贴的色彩设计 6
2.1.4招贴的版式设计 8
结 论 10
谢 辞 11
参考文献 12
附 录 13
