客户是企业生存的保证，客户信息资源管理显得尤为重要。随着生产力的发展,企业的注意力开始转向客户信息资源,充分地挖掘、整理、分析、开发和利用客户信息资源成为企业打造核心竞争力的关键。实施客户信息资源管理的作用就是要通过与客户建立稳定和互利的关系，从而保持和获取更多的客户。正确的应用给企业带来的效益是显而易见的，能够让企业取得更好更大的发展。CRM系统是融合先进的计算机技术和网络技术以实现客户关系管理理念的。

CRM为企业构建了一整套以客户为中心的有关客户、营销、销售、服务与支持信息的数据库，帮助企业了解管理渠道，建立和优化了前端业务流程，包括市场营销、销售、产品的服务与支持、呼叫中心等。该系统可以进行深层次分析和挖掘，从而发现最有价值的客户、新的市场和潜在的客户，创造业务良机。该系统可扩展、可连接的特性可以与企业的SCM、ERP系统无缝集成，实现实时的数据交换，增强企业与供应商、合作伙伴、客户间的关系，加快客户服务与支持响应速度，增强企业在电子商务时代的竞争优势。

CRM客户信息资源管理系统的目标是缩减销售周期和销售成本、增加收入、寻找扩展业务所需的新的市场和渠道以及提高客户的价值、满意度、赢利性和忠实度。本系统集成了软电话，可通过人工座席销售产品，服务客户。该系统采用B/S架构，可在任意时候任何地方通过浏览器登录系统进行业务操作。

 

 

 The customer is the enterprise survival guarantee , customer informationresources management is particularly important . With the development of productivity ,the enterprise's attention is turning to customer information resources , fully excavate ,sorting , analysis , development and use of customer information resources become theenterprise to build the core competitiveness of the key . The implementation ofcustomer information resource management's role is to by a stable and mutually beneficialrelationship with our customers to maintain and obtain more customers . The correctapplication brings to the enterprise's benefit is obvious , can let the enterprise get betterthe more bigger development . CRM system is the integration of advanced computertechnology and network technology to realize the concept of customer relationshipmanagement ( CRM ).

CRM for the enterprise to build a set of take the customer as the center of the customer, marketing, sales, service and support information database, and help enterprises to understand the management channel, establish and optimize the front-end business processes, including marketing, sales, products, services and support, call center, etc.The system can carries on the deep analysis and mining, so as to find the most valuable customers and new market and potential customers, create business opportunities.The characteristics of the system is scalable, can be connected can be seamlessly integrated with enterprise SCM, ERP system, realizes the real-time data exchange, the enhancement enterprise and the relationship between suppliers, partners, customers, to speed up the customer service and support response speed, the enhancement enterprise in the competitive advantage of e-commerce era.

CRM customer information resource management system's goal is to reduce sales cycle and cost of sales, increase their income, seeking to expand business for new markets and channels, and improve customer value, satisfaction, profitability and loyalty.This system integrates the soft phone, can be manually position selling products, service customers.The system adopts B/S structure, can be anywhere at any time through a browser login system for business operation.