摘 要
动画运用自己独特的表现方式与手段，来向人类展示了它的艺术性质。动画片往往从另一个侧面反映了人类对社会文化、道德观念、思想潮流的发展。动画演变到今日，已经度过很多的文化时期，时至今日在社会中占有主导地位的三维动画了，优秀的三维动画讲看似天马行空的不可能变成现实，让动画艺术变得更为完善，时下大热的《爱丽丝梦游仙境》全片充实着目前先进水平的3D技术，也在指引着今后我们动画的发展。但技术力量绝不等同于动画艺术的重心，创新力，独特的风格化才是动画艺术的核心力量，很多人往往会因为一种形式的流行，盲目的跟随脚步，好比曾经风靡一时的flash动画，不论传统媒介或是新媒体都有它的身影;或是说现在的3D电影，这股热潮的到来几乎标示着全民皆3D的景象，这样的流行标志一定会带来效仿，很多人只是重视形式的流行，而忘记了动画艺术的根本——美术风格、剧作等等。我们可以看到拥有先进三维技术的皮克斯，它在产出大量优秀商业动画的同时，仍旧坚持着对动画本生的探究与实验，它会对有内涵的剧本进行发人深省的表述，它会让一个还在不成熟阶段的技术经过长期大量的试验，它们在认真思考人的生活状态、时间与空间的平衡、人生的哲理与主体性。动画专业技能不是评判一部动画好坏的唯一标准，它只是一种表达工具，任何一种有欲望的表达都能得到创作。我们现在能说出多少部优秀的国产呢？是《小蝌蚪找妈妈》还是《天书奇谭》，我们一味的在怀旧，或是很简单的在现在的动画中对曾经的经典做简单的复制功能，可谓是换汤不换药。技能是有时代性的，每一种技能都是在不断发展的，只用保持对动画的艺术探究，对创作的推陈出新，对核心技术的驾驭才能得到长远的发展，不论任何形式任何角度，保有前瞻性，实现创造力就一定能成功。

关键词：创新性；风格化；根本性

Abstract
Animation displays its peculiar artificial features to the audience by using its unique expression techniques. Animation usually reflects the development of social culture, human being’s morality and thoughts. After its evolvement to present, it has experienced a lot of culture periods. Now the three-dimensional animation is in a dominant position. Excellent three-dimensional animations seem to be impossible, but it consummated the animation arts. The present hot animation "Alice in Wonderland" is enriched with the current advanced 3D technology, and it also guides the future development of animation. But the technologic force is never equal to thee core of animation art, it is the creativity and unique style of animation is the core strength of animation art. Many people may blindly follow the footsteps when some form becomes popular, Like the once-popular flash animation, whether traditional media or new media has its shadow; or say that the 3D film, this trend marks the arrival of almost all 3D images of all the people, the prevalence of such signs will bring to follow, many people only form of popular attention， they will forget the basis of animation art - art style, drama and so on. We can see that Pixar with advanced 3D technology on one hand produces a large number of outstanding commercial animations; on the other hand it still persists in inquiry and experiment of animation. They are seriously thinking of people's living conditions, the balance of time and space, the mysteries and subjectivity of life. Animation skills are not the only judge a standard of an animation; it is just a vehicle for expression. All desires of expression can be created as art. How many classic cartoons can we still remember in nowadays? Do you still remember " The Tadpoles Look For Their Mommy" or do you prefer The "Legend Of Sealed Book"? We are thinking our past, or just simlely copy and paste from our original classic work. It is what we called the same old stuff with a different label.Techniques are contemporary, and each of the techniques develops continuously. Only by keeping studying the art of animations, innovative in art creation and well commanding the core techniques, the animation will gain long-term development. So long as we keep prospective and forward-looking and realize the creativity, animation industry will achieve success regardless of any forms or visual angles.
Key word: Innovation; style; fundamental

目 录
摘  要
第一部分  各国动画的主要典型…………………………………………（5）
              1.1中国动画……………………………………………（5）
              1.2美国动画…………………………………………（6）
              1.3日本动画…………………………………………（7）
第二部分  文献研究报告…………………………………………………………（9）
2.1艺术类型片与娱乐主题片…………………………（9）
2.2蒙太奇原理……………………………………………（10）
2.3影视接收过程心理研究…………………（11）
2.4  外文翻译
2.4.1 Hara Kenya《Design of design》……………………………（12）
2.4.2原研哉《设计中的设计》 ………………………………………（15）
第三部分  《EXIT》创作实践报告…………………………（18）
          3.1创意的产生和运用……………………………………………………（18）
             3.2剧本的创作和实践 ……………………………………………（18）
3.3构思过程和创意 ………………………………………………（19）
             3.4操作时的一些问题 ……………………………………………（20）
第四部分 《EXIT》自评报告…………………………… (21)
              4.1灵源的生成与影片的创作……………………………………………（21）
            
参考文献 ………………………………………………………………………………(23)
致 谢 ……………………………………………………………………………………(23)
附录（一）设计作品图片  ……………………………………………………（24）
附录（二）设计作品光盘