摘 要
近些年移动互联网的快速发展，app应用程序被人们广泛运用，但它的发展遇到了盈利这一瓶颈问题，app广告是解决这一问题的有效途径。本文在这一背景之下进行app广告的互动设计研究，在其广告用户界面设计的基础之上，创新性地提出了跨界互动等互动设计创意拓展形式，本文首先介绍APP广告特点，紧接着简单介绍从用户体验的角度出发以感官体验，情感体验，认知评价三个层面探讨APP广告界面设计的意义，最后提出提出提升用户体验的途径.基于用户体验的APP广告界面设计不仅能给用户带来良好的用户体验和认知，同时还能提升商品的知名度以及为广告商省去很多不必要的花费。
本次设计的是以《番茄todo》为原型制作一个动画推广广告，该动画广告从构思到制作完成主要运用了Photoshop，Flash，After Effects ，maya等软件，人物动作绘制和上色以及场景的绘制都是在Photoshop里完成，合成制作部分主要是在After Effects里完成。
本课题主要的研究内容是主要分析信息时代下动画广告与传统广告的不同，以动画形式制作的广告的特色分析和以信息时代下动画广告的技术运用特色进行理论的分析和实例的论证。并对动画广告在创作形式和传播形式上创意设计分析，着重分析Flash动画广告、三维动画广告和后期特效动画广告创作形式创意设计，还有网络媒体和手机媒体传播创意设计，将其更好地运用到动画广告的创作中来。
关键词：《番茄todo》；动画广告；动画设计；动画制作；Flash
Abstract
With the rapid development of mobile Internet in recent years, app applications are widely used, but its development has encountered the bottleneck of profit, app advertising is an effective way to solve this problem. Under this background, this paper studies the interactive design of app advertising, and on the basis of its advertising user interface design, innovative forms of interactive design such as cross-border interaction are put forward. This paper first introduces the characteristics of APP advertising. Then discusses the significance of APP advertising interface design from the perspective of user experience. APP advertising interface design based on user experience can not only bring users good user experience and cognition, but also enhance the popularity of goods and save advertisers a lot of unnecessary expenses.
This design is based on "Tomato todo》 as the prototype to make an animation promotion advertisement, the animation advertisement from the conception to the completion of the main use of Photoshop,Flash,After Effects ,maya and other software, character action drawing and coloring and scene drawing are completed in the Photoshop, the synthesis part is mainly completed in the After Effects.
The main research content of this subject is to analyze the difference between animation advertisement and traditional advertisement in the information age, the characteristic analysis of the advertisement made in the form of animation and the theoretical analysis and demonstration of the technical application characteristic of animation advertisement in the information age. And the creative design analysis of animation advertising in the form of creation and communication, focusing on the analysis of Flash animation advertising, three-dimensional animation advertising and late special effects animation advertising creative design, as well as network media and mobile media communication creative design, It is better applied to the creation of animation advertising.
Keywords: 《tomato todo》; animation advertisement; animation design; animation production; Flash
目 录
第一章 概述
1.1选题背景
1.2选题意义
1.4研究现状
1.4本论文研究的主要内容
第二章 《番茄todo》产品分析
2.1产品定位
2.2市场分析
2.2.1市场需求
2.2.2 商业模式
2.3用户分析
2.3.1用户使用场景
2.3.2用户画像
2.4竞品分析
2.4.1 矩阵分析
2.4.2 与竞品的数据分析
2.4.3 功能对比分析
2.5产品结构分析
2.5.1产品结构图
2.5.2 用户使用路径
第三章 总体设计
3.1 实现工具
3.1.1 3ds max 的发展史
3.1.2 选择的理由
3.2 制作流程
第四章 具体实现
4.1 建模
4.1.1 标准几何模型的创建方法
4.1.2 时钟的编辑与时钟的建模
4.1.3 人物建模
4.2 后期制作
第五章 结束语
致 谢
参考文献
