第三方物流伙伴联盟关系的博弈研究
摘要：企业的根本任务是盈利，当今的经济竞争环境日益复杂，各个企业之间的经济交流越来越频繁。所以企业之间为了降低经营成本，提高企业的经营利润，增强自身的核心竞争力，所以企业需要集中于自身的核心业务。由于在企业的经营成本中物流成本占据很大的比重，所以企业会在发展的过程中寻找物流合作方，将自己的物流业务承包给更加专业的物流公司，本文首先在分析第三方物流产生的条件和意义的基础上，阐明了建立伙伴联盟关系后对于双方的优势，用博弈论的思想来建立企业之间的合作模型，第三方物流伙伴联盟的过程与博弈的过程相结合起来。
首先本文是将第三方物流合作伙伴联盟关系和博弈论相结合来进行研究的。文章的一开始先介绍了第三方物流发展背景以及第三方物流持续发展的必然性。然后介绍第三方物流在国内外的发展概况以及国内外关于第三方物流伙伴联盟关系的研究现状。然后本文以第三方物流企业和物流需求企业为主要的研究对象，描述了建立伙伴联盟关系的必要性，然后运用合作博弈论的相关理论，建立对称信息下的双方合作的模型，分析第三方物流企业和物流需求企业之间的合作关系，建立了对称信息的情况下合作博弈模型，通过对模型的分析，在对称信息下发现只要双方合作的次数越多，并且双方合作后产生的收益比值达到一定的值后，双方的合作就会产生很好的效果，这样双方就会建立伙伴联盟关系并进行长期合作。对不对称信息下的合作简单的说明了一次。最终在结论部分对本文的研究做出了概括。
关键词： 第三方物流 伙伴联盟 博弈
A Game study on the Alliance of third Party Logistics
Abstract：The fundamental task of enterprises is to make profits. Nowadays, the
economic competition environment is more and more complicated and the economic exchanges between enterprises are becoming more and more frequent. Therefore, in order to reduce the operating cost, improve the operating profit and enhance the core competitiveness of enterprises, enterprises need to focus on their core business. As logistics costs account for a large proportion of the operating costs of enterprises, enterprises will seek logistics partners in the process of development and contract their logistics business to more specialized logistics companies. Based on the analysis of the conditions and significance of the third party logistics, this paper expounds the relationship between the two sides after the establishment of the partnership alliance. The advantage of this paper is to establish a cooperative model between enterprises with the idea of game theory, and combine the process of partner alliance of third party logistics with the process of game.
Firstly, based on game theory, this paper studies the establishment of third-party logistics partnership. First, it introduces the background of the third party logistics improvement and the inevitability of the third party logistics sustainable improvement Then it introduces the development of TPL at home and abroad and the research status of TPL partnership relationship at home and abroad. Then, taking the third-party logistics enterprises and logistics demand enterprises as the main research objects, this paper describes the necessity of establishing a partnership alliance, and then establishes a model of bilateral cooperation under symmetric information by using the relevant theory of cooperative game theory. Analysis of the Cooperation between Third-Party Logistics Enterprises and Logistics demand Enterprises Based on the analysis of the model, it is found that if the number of cooperation between the two sides is more, and the profit ratio of the two sides after cooperation reaches a certain value, it is going to be a good deal between the two sides based on Cooperation, so that the two sides will form a partnership and long-term cooperation. Cooperation under asymmetric information is simply explained once. In the final part of the conclusion of this study made a summary.
Key words : third party logistics partner alliance game
