毕业设计作品照片
“空闲小憩”咖啡商业空间设计
摘要
随着当下社会经济教育等各个层次的发展，人们的生活水平也大幅度提高，在紧张的工作之余，人们对休闲娱乐的需要日益增长，然而在众多的休闲娱乐的活动中，咖啡已经成了人们的生活必须品。怎样使咖啡店具有自己独特的吸引力，能够得到大家的认可，这就关系到许多方面，其中最直观的一个方面就是咖啡店的视觉形象。“空闲小憩”商业空间设计能够形成统一而鲜明的视觉形象，设计采用现代巴西风格，既可以征得人们的认同感和归属感；给人们在紧张的工作之余营造一种轻松、舒适、宽敞、给人身心放松的感觉；同时又有一种热情的活力表现在其中，可以树立品牌整体形象，更好的将品牌的信息传达给受众。通过品牌独特的标志和核心理念，不断的强化受众的意识，从而获得大众的认同。在众多的咖啡店中，为了更好地展现品牌的信息。“空闲小憩”咖啡店商业空间的设计系统，经过调研、分析及创意几个过程，最终设计出其独特的品牌视觉形象。
[关键词] 咖啡店 现代巴西风格 视觉识别 设计分析
ABSTRACT
As the present social and economic development of various levels, such as education, people's living standard has improved, in the intense work, people's need for entertainment, growing in numerous recreational activities, however, coffee has become the necessities of people's lives. How to make coffee shop has its own unique attraction, can get recognition, which relates to many aspects, one aspect of one of the most intuitive is the visual image of the coffee shop. Took a nap "idle" commercial space design to form a unified and distinctive visual image, design style, using modern Brazil can consent of the people's sense of identity and sense of belonging; To people in a tense after work to build a relaxed, comfortable and spacious, the sense that gives a person heart is loosened; At the same time, there is a kind of passion vigor performance among them, can establish the brand overall image, better brand message to the audience. Through a unique symbol and core brand philosophy, constantly strengthening the consciousness of audience, in order to gain the public's approval. In numerous cafes, in order to better show the information of the brand. Took a nap "idle" coffee shop design system of the commercial space, through investigation, analysis and creative process, the final design out of its unique visual image of the brand
[key words] coffee shop Modern Brazilian style of visual identity design and analysis
目录
一、“空闲小憩”咖啡商业空间设计课题概述 (1)
二、课题的展开设计 ... (1)
（一）市场调研 (1)
1．同类咖啡店空间设计调研概况 (2)
2．市场调研之后得到的启发 .(2)
（二）设计分析与定位 (2)
1．“空闲小憩”咖啡商业空间设计分析 (2)
2．“空闲小憩”咖啡商业空间设计目的 (3)
3.设计预期的效果 (3)
三﹑作品设计说明 (4)
（一）基本设计概念 (4)
（二）设计说明 (9)
（二）设计材料 (10)
四、作品的结构布局 (12)
五、设计感想 (15)
参考文献 (17)
致谢 (18)
附表 (20)
